Some of the Ideation & Creatives Done
All creatives presented here are original and done by me
Instagram Post
Project Brief
Create a digital campaign to share about Happy Women History Month’s activity to empower women
My Thought Process
- Using spaces between words to emphasise the “Big”
- Wanting to create a dreamy atmosphere, almost fantasy like, elements like the birds and clouds are added in both pages
- Having a Mimosa in the post helps women relate better and at the same time stand out from the background due to its bright colour
Key Learning Points
From this project, I experienced how every small element added can change the mood and energy of a post. All minor details play a part in telling a story. Moreover, it is also important to take feedback from peers and teachers as everyone has a different perspective of a post and it is key to ensure that the audience can tell the message of the post right away.
Instagram Post
Project Brief
Create a digital campaign to share about Happy Women History Month’s activity to empower women
My Thought Process
- Added a white shadow behind the text “Write Your Love” to give higher contrast
- Wanted the sky theme to be consistent with the previous post while adding more vibrant colours to attract more attention
- Through this post, I gained the freedom to experiment with different types of typography
Key Learning Points
From this project, I understood the importance of constantly learning and improving my hard skills. Previously, I had not touched Adobe Illustrator and only used Canva for all my designs. Using Illudtrator to enhance my typography gives a refreshing and youthful energy to the post which further emphasis the vibrant energy. Upgrading myself allows me to upgrade my work as well.
Instagram Post
Project Brief
Create a digital campaign to share about Happy Women History Month’s activity to empower women
My Thought Process
- Explored mixing typefaces when creating this post
- Using this was risky as it could give off a different message as I wanted this post to appear more celebratory than solemn
- Used Photoshop to create this effect of multiple women in 1 shadow
- Objective of this is to showcase the different personalities and colours that women can be
Key Learning Points
Exploring Adobe Photoshop also allowed me to accurately showcase the design I had in mind. As a woman, I wanted to try my best to represent most women. Thus, using Photoshop to show the audience that women are a like a team with different quirks and personalities, displays that we all have depths and are our own unique individuals, just like me.
Instagram Story
Instagram Reel
Project Brief
Create a digital campaign to introduce a hashtag campaign, #WVP, to empower women
My Thought Process
- The initial MVP is black and white to showcase the dullness without Women (W)
- After #MVP changes to #WVP, the road is lit with colours, with the words “adding colour to her life”
- I wanted to emphasise that Women should be empowered through the use of contrast of colours
- By playing with the commonly used “#MVP” and changing it to “#WVP”, the point that we should empower women is reiterated.
- This is further emphasised when the word “colour”, is added through a second static screen
Key Learning Points
Through this, I have learnt the importance of using colours to deliver a message. Some things do not need to be spelt out for an audience to understand, having a design that is intuitive could effectively deliver the same message as well. From this asset, I have understood how we can use colours and visuals to send a message to the audience.
Video
Project Brief
Create a 60s video on my experience as a student in the E-Commerce elective using what I learnt throughout the module
My Thought Process
- This video was made with the help of 3s hook. A quick rewind was placed at the start of the video to make it fun and catchy.
- It was my first time making a video and I explored many functions of CapCut and tried my best to be as creative as possible with the use of additional shots
Key Learning Points
I spent alot of time trying to learn CapCut! It was a simple tool with many different functions. Through this, I learnt how to showcase the main points of this 6 months module within a minute. I also understood that in order to catch audience attention, there should be many interesting clips with a dash of humour in it.
Dashboard
Project Brief
Pretend to be a staff working in the goverment and create an Interactive Dashboard using Excel Functions which includes insights to help Singapore.
My Thought Process
We were allowed to choose our own datasets. After finding a dataset that interests me, I researched on additional functions in excel that I could make use of to make my dashboard stand out from others. Using the multiple graphs I have created, I then gathered insights and made recommendations for Singapore.
Key Learning Points
Through this project, I acquired the skill of data analysis. While past projects relied on group work to foster critical thinking, this particular project demanded independence. It taught me to think creatively, considering factors that could influence Singapore's performance relative to other countries. Additionally, I gained expertise in enhancing the user experience on the dashboard, learning to think intuitively for the benefit of users.
Dashboard
Project Brief
Analyse your chosen brand against a competitor using Tableau. Each student must individually create at least 2 charts.
My Thought Process
In this project, we analysed our brand 'JFH' against our competitor 'RE&S'. Our group each took different segments to analyse. I created dashboards to analyse the brands and stores under JFH, using many functions such as story, calculated fields and drill down to enable easy navigation for viewers.
Key Learning Points
This project allowed me to enhance my analytical skills and discovered the importance of thinking creatively while presenting data in Tableau. Consequently, I developed the ability to persistently explore various solutions to challenges, understanding that many problems in this context necessitate multiple trial-and-error approaches, with no fixed solutions.
Slides
Project Brief
Create a digital marketing campaign for your chosen company based on your market research.
My Thought Process
Our first phase of the project, we found out that Bee Cheng Hiang was perceived as a traditional and nostalgic brand. Thus, with that knowledge, we came up with a digital campaign and created a new product to target new and current consumers. My team and I created 2 main pillars that we wanted to cover and included promotional materials that will support the pillars.
Key Learning Points
This project deepened my understanding of branding. Typically, an outdated brand is perceived negatively, particularly in terms of marketing. However, I gained insight into the adage 'Old is gold.' Through this project, I discovered that, if strategically marketed, nostalgia and tradition can be appealing, as they evoke a sense of sentiment that is challenging for brands to capture, requiring a substantial history that not many possess.
Slides
Project Brief
Create a new product and produce a marketing campaign for Cornetto.
My Thought Process
We first surveyed 60 people to find out which flavours of ice cream were more appetising to consumers. We realised that the flavours popular among Singaporeans are from different countries in the world. With that, we decided to introduce not just one new product but a completely new series for Cornetto, “All Around the World”. We created events such as festivals and challenges on social media and even created a jingle to remind consumers of our new series.
Key Learning Points
I learnt about releasing the right advertisements at the right time. For this project, we ideated many interesting advertisements, however letting the public view it at the right time is key to capturing attention. Thus, I learnt how to use consumer psychology to create the right buzz and excitement around your brand in order to gain the most coverage at the right time.